Suntory Boss Coffee

AMBITION IS BOSS

AMBITION IS REAL COFFEE IN A CAN.

Coffee traditionalists may say that real coffee can’t come in a can, but the Japanese beg to differ. Flash brewed for maximum flavour, Boss is real coffee that’s always ready to boost your ambition.

Play Video

AN AMBITIOUS NEW LOOK.

The craft coffee category has a raft of pre-existing premium visual cues. To challenge these, and help Boss establish itself as a valid part of the category, we created a fresh new brand identity that’s as bold as ambition itself.

Scroll to Top