Suntory Boss Coffee
AMBITION IS BOSS
AMBITION IS REAL COFFEE IN A CAN.
Coffee traditionalists may say that real coffee can’t come in a can, but the Japanese beg to differ. Flash brewed for maximum flavour, Boss is real coffee that’s always ready to boost your ambition.
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AN AMBITIOUS NEW LOOK.
The craft coffee category has a raft of pre-existing premium visual cues. To challenge these, and help Boss establish itself as a valid part of the category, we created a fresh new brand identity that’s as bold as ambition itself.
